JVC has finally broken the professional price barrier with the GY- X3U, a rugged high-performance S-VHS camcorder designed to serve in a wide range of field applications. Employing professional camera technology in new economical ways, the X3 brings down the cost of 3-CCD technology to within the practical grasp of event videographers, educators, corporate and government users. Your choice of a video camera is the single most important factor in determining the final quality of the videos you shoot. JVC?s GY-X3U gives you the performance you?ve come to expect from a high end 3-CCD camera: higher resolution, better sensitivity, lower noise and more natural color reproduction?but without a hefty price tag. And, the X3 is packed with advanced features that make shooting a breeze, even in the most difficult situation.